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Icarus Fund
We gave Icarus Fund a brand business owners trust, a website built to convert and search visibility that reaches owners looking for capital. The company has since closed $100M in deals.
Services
Brand Identity, SEO, UI/UX, Web Development
Sector
Business funding · Brand & web
(01) The Problem
Icarus Fund
Business owners who need capital are cautious, and they should be. They compare funding options quickly and judge credibility long before they apply. Icarus Fund was entering a crowded funding market without a cohesive brand or a real digital presence, so it had nothing to earn that trust with. To compete, it needed an identity that looked established, a website that turned visits into applications, and visibility in front of businesses actively searching for flexible capital.
(02) The Solution
Icarus Fund
We built Icarus Fund's presence around its core promise: fast, flexible business capital. A new brand identity gives the company the polished, dependable look business owners expect from a funding partner. The website was designed and developed to be clear and quick to use, with a simple path from first visit to application. An SEO strategy aimed at small and midsized businesses then put Icarus Fund in front of owners already looking for funding. Today the company reports $100M in closed deals and more than $75M in its pipeline, and its Head of Originations says Savoir delivered 2–4x more leads at a lower cost than its previous agency.
$100M
Closed deals
$75M+
Deals in pipeline
$210M+
Potential deals
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Quick answer
Savoir Management gave Icarus Fund, a business funding company, a new brand identity, a conversion-focused website and an SEO strategy aimed at small and midsized businesses. Icarus Fund reports $100M in closed deals, more than $75M in its pipeline and more than $210M in potential deals. Its Head of Originations says Savoir delivered 2–4x more leads at a lower cost than its previous agency.
Key facts
Client: Icarus Fund, business funding for small and midsized businesses
Services: brand identity, UI/UX, web development and SEO
Closed deals: $100M
Deals in pipeline: $75M+
Potential deals: $210M+
Lead volume: 2–4x more leads than the previous agency, at a lower cost
Website: icarus-fund.com
What did Savoir build for Icarus Fund?
We created a distinctive brand identity, designed and developed a modern website built to convert, and launched an SEO strategy that targets small and midsized businesses looking for flexible capital.
What results has Icarus Fund seen?
Icarus Fund reports $100M in closed deals, more than $75M in its pipeline and more than $210M in potential deals.
How did Savoir compare with Icarus Fund's previous agency?
According to Chris Williams, Head of Originations at Icarus Fund, Savoir delivered 2–4x more leads at a lower cost than the agency the company used before.
How do you market a business funding company?
Trust comes first. Business owners comparing funding options look for a credible brand, clear terms and fast answers. We pair a professional identity with a website built to convert, then use search to reach owners who are actively looking for capital.
Does Savoir work with other lenders and financial services companies?
Yes. We build brands, websites and search programs for funding companies and other financial services firms, where credibility decides whether a visitor applies. Every project pairs a trustworthy identity with a fast, clear website and content that answers borrowers' questions in Google and AI search.