Women’s Fashion Brand
AURI
COLLECTION
Services:
- BRANDING
- CUSTOM SHOPIFY
- USER EXPERIENCE DESIGN
- WEB DESIGN
- MARKETING
Pantone: 5477 C
About the company
Auri Collection is a US based woman’s fashion brand known for their hot exclusive trendy clothing. They’re an honest and humble startup company that strives to build their brand and create loyal customers.
Website Visitors
+75%
Year-Over-Year
Total Sales
+58%
Year-Over-Year
Conversion Rate
+53%
Year-Over-Year
Objectives
Enhance Brand Awareness
Establish a strong online presence and create a recognizable brand identity through custom Shopify store design, consistent branding, and strategic marketing efforts.
Improve Website Performance
Optimize the website’s speed, security, and functionality to ensure a seamless shopping experience for users, resulting in higher conversion rates.
Increase Conversion Rate
Implement user experience design improvements to reduce friction in the shopping process, leading to a higher conversion rate on the website.
Expand Product Catalog
Continuously update and expand the product range to attract a broader audience and keep existing customers engaged with fresh offerings.
Boost Customer Engagement
Develop and implement a content marketing strategy to engage customers through blog post, social media, and email marketing.
Measure ROI and Performance
Use analytics and key performance indicators to track the return on investment for marketing campaigns and the overall performance.
Stage 1
Prototyping
Auri Collection, a prominent women’s fashion brand, seeks to create an engaging and visually enticing website that captivates clients with a compelling story. The wireframing prototype aims to serve as a foundational blueprint for the website’s design and functionality, ensuring a seamless user experience.
We aim to incorporate visually striking elements, from hero images to interactive galleries, that tell the story of Auri Collection. Our wireframe will focus on how to integrate these elements throughout the website, guiding users through the brand’s journey and values.
Stage 2
Styling
The styling implementation will maintain a consistent design language throughout the website, ensuring that visitors experience a coherent and branded user interface.
We aim to incorporate visually striking elements, from hero images to interactive galleries, that tell the story of Auri Collection. Our wireframe will focus on how to integrate these elements throughout the website, guiding users through the brand’s journey and values.
